General Contractor SEO
Like most businesses, residential home upgrade experts can benefit greatly with the right general contractor SEO tactics. With many people researching service providers on the internet, your brand can benefit from this too.
And while this may sound simple, you should have a good idea of how general contractor SEO works.
What does General Contractor SEO entail?
General Contractor SEO refers to the strategies you can use to improve the visibility of your general contractor’s website in search engine results. It involves optimizing various aspects of the website.
This can include content, keywords, meta tags, backlinks, and overall website structure, to rank higher in search engine results pages (SERPs). Here’s an overview of what this type of SEO entails and its benefits:
- Keyword research: SEO starts with identifying relevant keywords that potential clients might use when searching for general contractors.
- On-Page optimization: You then need to optimize the website’s on-page elements to make it more search engine-friendly.
- Content creation: General contractors can create blog posts, articles, or guides that provide valuable information related to their services, such as home improvement tips, remodeling ideas, or construction trends.
- Local SEO: For general contractors who primarily serve a specific geographic area, local SEO is essential. This involves optimizing the website and business listings for local keywords, including the contractor’s city or region, to target local customers.
- Link building: You can reach out to industry-specific directories, partner with local businesses, or contribute guest posts on relevant websites to acquire backlinks.
| SEO Metrics for Analytics | Description |
| Organic Traffic | The number of visitors coming to your website through organic search results |
| Keyword Rankings | The positions of your target keywords in search engine results pages (SERPs) |
| Backlink Profile | The number and quality of websites linking back to your site |
| Bounce Rate | The percentage of visitors who leave your website after viewing one page |
| Conversion Rate | The percentage of visitors who take a desired action (e.g., fill a contact form, make a call) |
| Click-Through Rate (CTR) | The percentage of users who click on your website’s link in search results |
Benefits of General Contractor SEO
There are lots of reasons why you need general contractor SEO for your website. Here is a quick breakdown of what you stand to get with an effective general contractor SEO campaign.
- Increased Online Visibility
- Targeted Traffic
- Brand Authority and Trust
- Cost-Effective Marketing
- Competitive Advantage
SEO Tips and Trends for General Contractors
SEO is an ever changing game that you need to stay on top of. Luckily, you can get perfect results when you work with general contractor SEO experts that are worth their salt. Here are some industry specific tips and trends to consider:
Have a Mobile-Friendly Website
You need to ensure that your website is mobile-friendly and responsive. More and more people are using mobile devices to search for contractors, so having a website that is optimized for mobile will improve user experience and boost your search rankings.
Content Marketing
Develop a content marketing strategy that focuses on educating and providing valuable information to your target audience. Create blog posts, articles, or videos that address common questions and problems homeowners or businesses face when hiring a general contractor. This can help establish your expertise and build trust with potential clients.
Visual Portfolio
It is possible to showcase your previous projects through high-quality images and videos on your website. Visual content is highly engaging and can help potential clients get a sense of your capabilities and craftsmanship. Optimize the images by using descriptive filenames and alt tags to improve their visibility in search engines.
Online Reviews and Testimonials
The most visible contractors encourage their satisfied clients to leave online reviews and testimonials on platforms like Google, Yelp, and industry-specific directories. Positive reviews can boost your credibility and attract more potential clients. Respond to reviews, whether positive or negative, to demonstrate your commitment to customer satisfaction.
Voice Search Optimization
With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing your content for voice search is becoming increasingly important. Consider how people might ask questions verbally and create content that directly addresses those queries. Use conversational language and include long-tail keywords that align with voice search queries.
Get Help from General Contractor SEO Experts
Working with general contractor SEO specialists is the best thing to do if you want results from your SEO experts in Los Angeles. Our team of professionals at Small Biz Web Design Studio has the right mix of skills and knowledge to get your website on the first page. You need to take the first step and contact us.
FAQ
Q: Does the design and layout of my website affect SEO?
A: Yes, a well-designed and user-friendly website can improve SEO by enhancing user experience, reducing bounce rates, and increasing the time visitors spend on your site.
Q: Are there any specific keywords that I should target as a general contractor?
A: Yes, you should focus on keywords that are relevant to your services and location. For example, “general contractor in [your city],” “home remodeling contractor,” or “commercial construction services.”
Q: Is it necessary to update my website’s content regularly for SEO purposes?
A: Regularly updating your website’s content with fresh and relevant information not only helps with SEO but also keeps visitors engaged, encourages return visits, and signals to search engines that your site is active and authoritative.
Q: Should I include a blog on my contractor website?
A: Yes, having a blog allows you to publish informative content related to general contracting, showcase your expertise, and improve your website’s SEO by targeting additional keywords.