Shopify SEO

Online visibility through Shopify SEO should be a goal of every entrepreneur, as figures show the number of live shops on Shopify has grown steadily and is now close to 4 million.

Additionally, competition is concentrated in the US, where American merchants make up 65% of all Shopify storefronts worldwide.

Whichever niche or industry your web store falls under, ranking at the top in the search engine results pages (SERPs) requires skill, and our Shopify SEO services are the right partner you need by your side.

Shopify SEO

Why Do You Need Shopify SEO Services?

One of the biggest advantages of Shopify SEO is that it helps to drive traffic to your shop and boost sales. It aims to improve the search engine rankings of your Shopify website, which gains you more visibility SEO and that gets people to your site. It even increases your chances of converting them into customers.

Organically ranking in your category is the way to go and that is why we, as a Shopify SEO company, exist. As a marketing strategy, SEO ranks highly, and its efforts pay off: Moz.com calculates that for every dollar spent on e-commerce SEO, the returns are threefold.

Checklist of The Best Shopify SEO Practices

We are in the era of data—chaotic, unorganized data that is produced every second by the easy drag-and-drop approach to creating Shopify websites. Search engines such as Google and Bing get overwhelmed when crawling through heaps of unstructured data. It is up to us to organize this data, and search engines will reward us for making their work easy.

One key method of streamlining this data, which is part of Shopify SEO, is known as the on-page or on-site method. It entails several rules:

Well-structured HTML

HTML is the building block of a website that search engines and screen readers interpret to present information to users in an orderly, easy-to-read format. For Shopify, HTML has generated automatically through its drag-and-drop interface design, but the way it is put together, especially for SEO purposes, matters. A few HTML elements are listed:

  • HTML elements like titles (h1, h2, h3,…) differentiate between headings and subheadings, which is just an order of importance.
  • Relevant Meta descriptions that summarize the page for easy classification by search engines.
  • Giving images an alt attribute comes in handy when, for some reason, an image cannot be displayed.

Keywords and Content

Before a customer discovers your website, there are certain search terms they use. Analyzing these search terms and creating content around them is a Shopify SEO service that helps a webpage rank for that particular keyword. Keyword research has changed since the days when they were stuffed into web content. Now, they should be used in a way that makes sense with the content.

Content should not be duplicated on your Shopify website, or search engines will dilute its relevance. Shopify URLs should take note of this and incorporate canonical tags, telling search engines that the same data can be found somewhere else.

Structured Data

Two important data sets when it comes to e-commerce SEO for Shopify are schema.org markup and social media markup.

Schema.org determines how Google and other search engines will present product-specific information to users. Prices and their discounts and offers, product and service ratings and reviews, dates, book authors, restaurants being either takeout or dine-in, etc., all come under this semantic. This markup complements the meta description and helps search engines understand your data better.

Social media markup is a bit similar, except that it is used by social sites such as Facebook (open graph), Twitter (cards), and Pinterest to present and share rich data such as images, videos, and other media to users on their websites.

Performance

Customers hate slow websites, and search engines hate letting down their users. When customers arrive at your slow or unresponsive website and immediately leave in frustration, Google takes note of this bounce rate. Shopify website speed and how responsive a website is on different screens are controllable aspects, and Google together with other search engines directly include them in how they rank you in their SERPs.

Shopify SEO works by optimizing a website by monitoring and reducing the bloat that creeps in as a website grows. Product images that are not optimized, excessive interaction via JavaScript, and unnecessary apps are the main offenders when it comes to speed. On the other hand, responsiveness is purely a design issue.

Layout and navigation design

When a customer lands on your Shopify page, they should move around and find what they were searching for effortlessly. This is made possible when the layout and navigation are in sync.

A good theme certainly helps but won’t do much when it comes to interlinking the different offerings in your Shopify store. This should be manually ordered. From the homepage, customers should be able to access all features of your website without friction, which is known as “design usability.” Google includes this movement (Users Flow) in their analytics, and shop owners should take advantage of this free information.

If it is easy for a customer to navigate through your website, it will also be easy for search engines to crawl it, which is good for the SEO of a Shopify website.

Do Shopify SEO Tools Work?

There are many Shopify SEO tools in the Shopify App Store, such as Reload SEO, Schema Plus for SEO, SEO Images King and Fire AMP. While they might function as advertised, they don’t work by simply plugging in. You need to know what you are doing to get the most out of them.

Do Shopify SEO Tools Works

Hire Small Biz Web Design Studio to Work on Your Shopify Store

Intelligent Backlink Management: We create a custom backlink profile to match your target audience

Proficient Keyword Research: Our keyword research will tell us about your market trends, top competitors, search volume and more

Expert Analytics: Every step of the SEO strategy is professionally tracked to gather useful insights.

Enhanced Brand Authority: We help you build a reputed brand for your business.

If your Shopify business is lacking sales, then call Small Biz Web Design Studio and discover the potential of Shopify SEO and the impact it can have on the growth of your business.